Brand Name: ECRU NEW YORK

A lightweight, daily shampoo that leaves hair feeling refreshed and perfectly primed for styling.

Why We Love It:

• Smooths and hydrates dry hair and damaged hair
• Thoroughly cleanses without over drying
• Paraben Free, Sulfate Free, Color Safe

How To Use:

• Apply to wet hair and massage into a full lather
• Rinse, repeat if desired

Key Ingredients:

• Sodium Lauroyl Oat Amino Acids: A mild foaming agent which thoroughly cleanses without stripping hair of essential oils.
• Hydrolyzed Silk: A water-soluble protein which imparts the well-known benefits of hydrolyzed proteins to hair. Increases hair’s ability to retain moisture. Improves manageability, gloss, and texture Adds volume and body
• Phytantriol: A conditioning agent that helps moisturize the hair by reducing water loss. It protects against mechanical damage and split ends due to combing and brushing. Enhances the deposition of Panthenol and amino acids onto the hair shaft, causing the hair to become fuller and thicker.