Brand Name: ECRU NEW YORK

A lightweight multifunctional balm that provides perfectly “imperfect” texture and dimension, maximizing every style.

Why We Love It:

• Multifunctional
• Remains pliable
• Smooth flyaways and frizz
• Brings out desired texture in any length hair
• Perfect & control ponytails, updo’s, braids,twists
• Groom men’s styles and beards
• Great solutions for editorial and stage work

How To Use:

• Emulsify small amount into hands until clear and work through dry hair starting at the ends
• For added texture apply more generously